As the rules of discovery change, it is essential that association leaders and their staff understand how search, social media and online content are now intertwined, with a new "content paradigm" rooted in context-marketing determining which organizations will thrive and prosper, and which ones will falter and fail.
This book outlines a big-picture perspective that demystifies the hype around social media and content marketing, so that association leaders can master the new rules for engagement through an understanding of the interplay of search optimization, social media and neuroscience.
Available through CSAE as of October 2014
The Internet has had a profound impact on the way people come together and discover information, resulting in a new "social intelligence" that affects organizations across all sectors. Associations are uniquely positioned to dominate under the new rules of engagement, yet they also face significant risks and must be prepared for fierce competition from the business sector.
To successfully navigate the changes taking place, association leaders need to gain a big picture understanding of the new rules of engagement, as well as an understanding of how they can move forward using actionable steps. Social Intelligence Demystified does both, by first breaking down the new rules of engagement and then providing toolkits that can be used by leadership, staff and volunteers to practically apply what has been learned. It also explores emerging ideas from the fields of neuroscience and behavioural economics, to help readers better understanding the hidden emotional drivers that influence decision making.
Finally! A plain language explanation of the new social intelligence that has fundamentally shifted the way people discover information, engage and make decisions.
As we enter the "context-marketing" era, this book will help association leaders master the new rules of engagement.
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Julie King is a technology entrepreneur who helps association leaders decode the complexities of technology.
It is impossible to recognize everyone who has helped me understand the content paradigm. Nonetheless, a few stand-out who deserve special acknowledgements.
You can purchse copies of Social Intelligence Demystified through the Canadian Society of Association Executivies. (available Oct. 2014)
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To learn more about Social Intelligence Demystified or to book a Julie King for a keynote session, please get in touch: julie@biz-zone.com.